The truth is that it takes years to get a market established in the USA, for anything. Thousands of gallons of emu oil was produced at that time (mid 1990's) and when it didn't sell, it was frozen. Starting in 2006, emu oil demand began to grow very fast and keeping up with the growing demand (with a quality oil) has become difficult. This huge demand means that any oil that can be found is being sold and a lot of deception is taking place.